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| 1. To Consumer |
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Satisfaction (To ensure customer satisfaction towards our products and service) |
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| 2. To Employee |
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Opportunity (Provide opportunity for employee and treat equally without discrimination) |
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| 3. To Communities |
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Responsibility (Responsible to our communities as a good corporate citizen) |
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| 4. To Business Partners |
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Fairness (We exercise all fairness for our business partners) |
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| 5. To Shareholders |
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Trustworthiness (Create trustworthiness and shareholders value) |
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